AI Visibility Diagnostic
Most of them will never visit your website. They will go straight to whoever the AI recommended.
Find out whether your business is one of them.
That is what this page is about.
The shift
For thirty years getting found online meant one thing — show up on Google. That still matters, but a growing number of buyers, especially in B2B, now open ChatGPT, type a question, and get a direct answer with a recommendation.
Some businesses get named as the obvious choice. Others do not appear at all. Those buyers never see your homepage — they go straight to whoever the AI pointed them to.
That is the shift. And it is already happening in your market.
"Who's the best [industry] for [what you need]?"
Based on their site, Acme & Co. looks like the strongest fit — they clearly state their services, industries served, and results for clients like you.
A single question. A single answer. One business named — the rest never seen.
Gartner predicts traditional organic search traffic could fall by half before 2028 as AI answers replace the links buyers used to click.
of B2B buyers now use ChatGPT or Perplexity early in research before visiting a single website.
the top Google result already sees up to a 34% drop in clicks when an AI overview appears above it.
This is not a trend to watch. It is a shift that is already changing who gets found and who gets ignored.
The misunderstanding
AI does not work like Google. There are no backlinks to chase, no page speed scores to obsess over. Instead it looks for signals: whether your page clearly states what you do and who you serve, whether your site answers the questions buyers actually ask, and whether your content is structured so an AI can read it.
Does your site have all of these signals? Most B2B homepages are missing several. The question is which ones.
Present · Missing — an illustrative pattern
Here is the important part: the gap is not about the quality of what you do. It is not a reflection of your work. Nobody told you what AI engines need — there was no reason you would already know.
That is exactly what the full diagnostic is designed to find and fix.
The stakes
The businesses showing up today are building something that compounds — the more they get cited, the more credible they appear, and the more credible they appear, the more they get cited. The gap widens every month.
There is a window to get ahead of this. It is open right now. It will not stay open indefinitely.
The good news is that most of what needs fixing is straightforward. Once you know what it is.
The diagnostic shows you your score and exactly what to fix and in what order.
Get the Full DiagnosticChoose your report level inside. Base starts at $17. Results in minutes. Full refund if anything goes wrong.
Score to map
Across all seven dimensions of your homepage, the diagnostic identifies every missing signal, explains why each one matters commercially, and gives you a prioritised sequence of fixes you can start this week.
A concrete example
One of the most common gaps we find is the absence of an FAQ section structured so AI engines can read and extract the answers. Adding a properly structured FAQ is one of the highest-impact changes you can make — it takes hours, not months, and it directly affects whether your business gets cited.
That is one gap out of the several your diagnostic will identify.
The data
The average AI Visibility Score we see.
Key signals most businesses are missing from what AI engines look for.
The businesses scoring above 70 are not bigger or better funded — they have simply structured their homepage to give AI engines what they need. That structure is learnable. And it is fixable. Usually faster than most people expect.
Three depth levels
There are three levels of diagnostic. Each one starts from scratch on your homepage. Results in minutes.
The right starting point to understand the full picture.
The option most businesses choose when they want to move the needle.
The complete picture, plus a competitive strategy.
If your diagnostic cannot be completed for technical reasons, our team will make it right — you will receive either your completed report or a full refund within 24 hours. If the insights are not useful to you, reach out within 7 days at [email protected] and we will work to make it right. If we cannot, we will refund you. No quibble.
All three options are one-time payments. No subscription. No recurring charges. You choose your level inside the intake form.
Get the Full DiagnosticChoose your report level inside. Base starts at $17. Results in minutes. Full refund if anything goes wrong.
Takes only a few minutes — enter your URL, tell us what your business does, and the diagnostic runs automatically. Your report is ready shortly after.
Most high-impact fixes are content and structural changes you can start the same day — no developer required for the majority of them.
Your data stays private — we analyse your publicly visible homepage only. No account required.
One payment, one report, 365 days of access from your scan date.
Full circle
The buyers are already asking the questions. The only question is who they are being sent to.
Get your full diagnostic today and find out exactly what to fix. Start with Base for $17, go deeper with Standard for $67, or get the full competitive picture with Premium for $197.
Get the Full DiagnosticResults in minutes. Full refund if anything goes wrong. One-time payment, no subscription.